Fix N.S.W. Transport!

Decoding the new signage

You may have noticed huge lollipop-like signs around town bearing one of the following symbols:

TBFL

These signs mean Train, Bus, Ferry and Light Rail respectively. They are supposed to help people (especially those who don't know Sydney well) find public transport stops.

Why NSW decided to re-invent the internationally-standard symbols is not known. You didn't require an understanding of the English alphabet to recognise these pictograms:

Old_transport_pictograms

Simply, millions of dollars have been spent on a cosmetic change with no benefit.

Learn more  about the lollipops.

For a critical look at re-branding, read this article by Mark Ritson, an expert in marketing and branding.

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Fix N.S.W. Transport!