Fix N.S.W. Transport!

Decoding the new signage

You may have noticed huge lollipop-like signs around town bearing one of the following symbols:


These signs mean Train, Bus, Ferry and Light Rail respectively. They are supposed to help people (especially those who don't know Sydney well) find public transport stops.

Why NSW decided to re-invent the internationally-standard symbols is not known. You didn't require an understanding of the English alphabet to recognise these pictograms:


Simply, millions of dollars have been spent on a cosmetic change with no benefit.

Learn more  about the lollipops.

For a critical look at re-branding, read this article by Mark Ritson, an expert in marketing and branding.

The contrary problem (removing good signage) is also evident around Sydney.

Despite lots of talk about wayfinding, handy maps such as the above are conspicuously absent from Chatswood and similar suburbs.

      home             facebook             twitter             email

Fix N.S.W. Transport!